Standard Scope of Work
Local Search Engine Optimization (SEO)
Task Summary
(CLICK HERE for Your FREE Local SEO Assessment)
KEYWORD RESEARCH – Identify high-demand search phrases likely to generate sales.
INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE) – Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.
INITIAL CONTENT OPTIMIZATION (NON–VISIBLE) – Content optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.
TECHNICAL SEO EVALUATION – Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.txt, sitemap and other technical factors that impact the performance of the SEO campaign.
TECHNICAL SITE DESIGN EVALUATION – Observation of the overall SEO design health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues and other design related factors that impact the performance of the SEO campaign.
WEBSITE PERFORMANCE RECOMMENDATION – If needed, performance recommendations addressing conversion improvements, customer engagement, messaging, aesthetics or issues that could improve website performance.
WEBSITE ARCHIVE – Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a snapshot of each web page addressed by the SEO campaign.
WEBSITE CONTENT & LAYOUT RECOMMENDATIONS – Provided on an as-needed basis, the recommendation of new web pages including SEO landing pages or pages that can help with the performance of the website (improved conversion rates). Assistance will be offered if recommendations are made.
BUSINESS DIRECTORY SUBMISSIONS – Link building and profile submissions through business directory listings. Includes major business portals like manta.com and Merchant Circle. Entire network expands to 225+ business listing sites.
ONLINE YELLOWPAGE SUBMISSIONS – Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.
GPS & MOBILE MAP SUBMISSIONS – Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer's phone and mapping services.
VOICE RECOGNITION & SEARCH SUBMISSIONS – Link building and profile submissions through voice search technology like Apple's Siri, Windows Phones and Android Devices.
LOCAL SEO – Creation and/or optimization of up to three Google My Business listing.
SEARCH ENGINE SUBMISSIONS – Website submissions to over 25 US–based search engines, including all major engines and numerous secondary search engines.
SCHEMA IMPLEMENTATION – The addition of schema.org structured data markup in Google-recommended JSON-LD format for CMS’ that allow for Schema plugins/add-ons.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES – Google implements over 500 ranking adjustments per year. We make adjustments to your campaign to accommodate these changes.
ONGOING SEO SERVICES – Ongoing SEO tasks to ensure long–term campaign growth. A "whatever it takes" strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword re-targeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
XML SITEMAPS – Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.
BAD LINK CLEANUP – If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google's Disavow Links tool to reduce their negative impact on search rankings.
GOOGLE ANALYTICS ACCOUNT CREATION – The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.
WEBMASTER TOOLS ACCOUNT CREATION – Creation and installation of a Webmaster Tools accounts for Google. Webmaster Tools provides direct feedback from Google covering performance metrics about your website. This information is used identify problems with the website, the campaign and to provide direction for future SEO work.
MONTHLY RANKING REPORTS & UPDATES – Campaign progress updates and a keyword ranking report showing rankings for relevant keywords on Google, Bing and Yahoo.
DIGITAL MARKETING CONSULTING – With over 20 years of experience, our digital marketing team has seen all that the internet has to offer. Tap our knowledge to help you to make the most sense of what works on the internet, and what does not.
Corporate Search Engine Optimization (SEO)
SEO Task Summary
(CLICK HERE for Your FREE Corporate SEO Assessment)
Prelaunch & Planning
COMPANY INTERVIEW & DISCOVERY – Formal meeting to identify corporate goals, priorities, gain industry insight, meet team members, discuss communications channels, outline competitors and to begin to form the plan of action moving forward.
COMPETITOR ANALYSIS – Identification of major competitors vying for the same digital marketplace. Data gathering to include (1) competitor search engine visibility, (2) search targets, (3) digital market share and other factors like AdWords activity or the quality of their SEO execution.
SEO INFRASTRUCTURE EVALUATION – Identification of on-site and off-site technical issues that could hinder SEO progress. Includes link quality evaluation, website crawling, Google Panda & Penguin penalties, Robots.txt, meta data, etc. Development of action items to be addressed.
WEBSITE TRAFFIC FLOW/CONVERSIONS – Recommendations, if needed, to improve sales lead conversion rates and the overall user experience.
KEYWORD RESEARCH – Keyword discovery to identify target search phrases for search engine optimization. Keyword research will fuel on-site content optimization.
SEO TRAINING – Targeting team members involved in the creation of digital content, including PR, blogging, web page creation, video and social media. This key training session will help make all digital content perform better online.
Campaign Launch & Management
CONTENT OPTIMIZATION – Page by page content optimization based on keyword research. Products/services identified as a priority will be address first. Minimum of 15 pages through the first month and 10 pages thereafter. Includes page title tag, meta description tag and bulk content. Professionally crafted and sensitive to regulatory considerations impacting the medical, cosmetic, financial and other industries.
CONTENT CREATION – Creation of two new content pieces per month. This content piece can be an article, blog or web page depending on the needs of the company and the campaign. Content marketing can be used to expand service pages, target critical keyword not supported by the website, add targeted city pages, on-topic blog dialogue, etc.
BUSINESS DIRECTORY SUBMISSIONS – Link building and profile submissions through business directory listings. Includes major business portals like manta.com and Merchant Circle. Entire network expands to 225+ business listing sites.
ONLINE YELLOWPAGE SUBMISSIONS – Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.
GPS & MOBILE MAP SUBMISSIONS – Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer's phone and mapping services.
VOICE RECOGNITION & SEARCH SUBMISSIONS – Link building and profile submissions through voice search technology like Apple's Siri, Windows Phones and Android Devices.
SEARCH ENGINE SUBMISSIONS – Website submissions to the top 50 US-based search engines and search directories. In addition to the major engines like Google, Bing and Yahoo, it also includes Open Directory Project, the Jayde network, 7 Search and other networks.
LOCAL SEO – Creation and/or optimization of Google Places, Bing & Yahoo Local listings for up to five locations. Additional locations can be added at $30 per location.
TECHNICAL SEO EVALUATION – Observation of the overall technical SEO health of the website. Includes the review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.txt, sitemap and other technical factors that impact the performance of the SEO campaign.
TECHNICAL SITE DESIGN EVALUATION – Observation of the overall SEO design health of the website. Includes the review of the on-page link crawling, content crawling, content impact on search, internal & external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues and other design related factors that impact the performance of the SEO campaign.
XML SITEMAPS – Creation of XML sitemaps to ensure thorough search engine BOT indexing. Submission of sitemaps to the search engines.
BAD LINK CLEANUP – If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google's Disavow Links tool to reduce their negative impact on search rankings.
GOOGLE ANALYTICS ACCOUNT CREATION – The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.
WEBMASTER TOOLS ACCOUNT CREATION – Creation and installation of a Webmaster Tools accounts for Google. Webmaster Tools provides direct feedback from Google covering performance metrics about your website. This information is used identify problems with the website, the campaign and to provide direction for SEO work.
WEBSITE DESIGN RECOMMENDATION – If needed, performance recommendations addressing conversion improvements, SEO infrastructure or issues that could improve website performance.
DATA INTELLIGENCE – Observation of Google Analytics, Webmaster Tools and search demand trends. Providing information concerning data trends or anomalies are identified and site statistics information to help plan, inform and strategize. We will set up and install these resources if they do not already exist.
SEARCH ENGINE ADAPTATIONS – Google averages 500 search adjustments per year. For most major changes, we know in advance that they are coming. We implement as-needed adjustments to the campaign to compensate for changes made or changes coming.
Reporting & Communications
MONTHLY SEO SERVICE RANKING REPORTS – Keyword ranking report showing current keyword rankings for relevant keywords across the major US-based search engines. Campaign updates discussing progress and campaign details.
MONTHLY REVIEW MEETING – If requested, formal meeting to discuss the progress of the campaign, prioritize for the next month, collaborate, answer questions and provide data intelligence.
QUARTERLY STRATEGY & DATA INTELLIGENCE MEETING – In-depth quarterly meetings to discuss website traffic trends, user behavior, product search demand, conversion rates and other details. Development of a revised corporate SEO strategy, re-prioritization of goals and tasks and other adjustments can be discussed and pursued.
DIGITAL MARKETING CONSULTING – Digital marketing recommendations & advice per request. With over 20 years or experiences, we can answer most of your internet marketing questions.
ENGAGEMENT – A dedicated Keen Promotions Account Manager will be available to Client during normal business hours. A manager-level Keen Promotions Representative will be available should the dedicated account manage be away from their desk or engaged with another client. Keen Promotions will provide support for Client via phone, email and/or in-person meetings in order to provide the information and details reasonably needed to address Client’s questions and requests. Other meeting can periodically be granted in an emergency meeting capacity.
SEO Service Performance Guarantee
Our monthly SEO Service Guarantee covers all areas of search engine growth. If we don’t deliver on the promised performance listed below, then we will waive the SEO Service Charges for that particular month. More details below:
Capture a minimum of 5 new keyword rankings from relevant search phrases that have generated search-based clicks to your website.
While individual keyword rankings may increase or decrease, there will be a minimum net ranking gain of 25 positions for all active rankings.
Keen Promotions will waive its service fee for SEO services in any month that the above performance conditions (1) & (2) are not met.
Service guarantee does not apply under the following circumstances:
1. SEO work is removed from the website and / or modified without approval.
2. Website SEO issues that negatively impact SEO are not resolved, including excessive duplicate content or high volumes of low quality inbound links. A game plan to remedy any website issues identified will be provided to Client.
3. Website hosting issues including excessively slow web page load times, excessive downtime (website cannot be accessed) or a website that has been hacked or compromised and is penalized by Google or Bing. A game plan to remedy any website issues identified will be provided to Client.
(CLICK HERE for Your FREE SEO Assessment)
Core Pay-Per-Click (PPC) Task Summary
(CLICK HERE for Your FREE PPC Proposal)
INITIAL ACCOUNT CREATION – Configuring the campaign settings, building Ad Groups, creating ads, keyword research and adding keyword, setting location targeting, setting delivery schedules, mobile vs. PC adjustments, etc. This builds the initial campaign environment to launch the campaign and to begin generating clicks.
CONVERSION TRACKING CODE INSTALLATION – To provide the data needed to optimize AdWords and determine an advertising ROI.
NEGATIVE KEYWORD LIST CREATION – Ensuring that the wrong keywords are not used.
ONGOING KEYWORD DISCOVERY– Addition of new search phrases based on what is and is not already successful.
KEYWORD BID OPTIMIZATION – Ongoing efforts to maximize campaign performance by emphasizing productive keywords.
SEARCH AD OPTIMIZATION – Ongoing efforts to maximize campaign performance by replacing low-performance ads with new ad versions more similar to high-performing ads.
AD DISPLAY TIME OPTIMIZATION – Ongoing efforts to maximize campaign performance by optimizing the time-of-day and day-of-week that ads are displayed.
DEVICE BID OPTIMIZATION – Ongoing efforts to maximize campaign performance by managing bid adjustments across different ad delivery platforms: PC vs. Mobil vs. Tablet.
GEOTARGETING BID OPTIMIZATION – Ongoing efforts to maximize campaign performance by managing bid adjustments based on geo-targeting (Zip, City, State, Country).
MONTHLY REPORTING – Scheduled monthly Google AdWords campaign report.
CAMPAIGN TRANSPARENCY – Keen Promotions will allow Clients to directly access the PPC account(s). Account ownership belongs to Client; Keen Promotions only manages the campaign on Client's behalf.
Core Website Design Task Summary
(CLICK HERE for Your FREE Website Design or Redesign Quote)
DESIGN CREATIVE DISCOVERY – Discussion with Client to understand design goals, colors, layouts and other visual design elements.
DESIGN FUNCTIONALITY DISCOVERY – Discussion with Client to understand general website functionality needs and the overall purpose/goals of the website.
WORDPRESS DESIGN PLATFORM – Website design using the WordPress platform with current and licensed templates and plugins.
RESPONSIVE DESIGN – Construction of a responsive website, allowing it to adjust to various screen resolutions, including mobile devices, PCs and tablets.
MODERN DESIGN – Adaptations of modern design techniques, including aesthetics and best-practices.
SEO-FRIENDLY INFRASTRUCTURE – SEO-friendly Site Design Infrastructure: search indexing & crawling, no search-SPAM, proper rendering, and mobile optimized.
WEBSITE ACCESS & INTERACTION – Access to website administration resources to interact with the website: updates, adding pages, making edits.
DESIGN LIMITATIONS – WordPress CMS platform using the DIVI theme. Construction of up to 10 separate web pages. Additional pages can be created at $75/page
E-COMMERCE CAPABLE (separate $500 fee) – Installation and configuration of the WooCommerce e-commerce platform within WordPress. Addition of 10 product skews. Additional skews can be created at $25 per skew.
CONTENT CREATION (separate $100/page fee) – Creation of original web page content, up to 250 words per page.
*WEBSITE HOSTING – One-year free website hosting, including SSL certificate installation through Let’s Encrypt technology. Email hosting is separate and subject to a fee if provided.
Core Paid Social Media Ads Summary
(CLICK HERE for Your FREE Social Media Assessment & Ad Propsoal)
SOCIAL MEDIA ACCOUNT CREATION – Creation of social platforms if they do not yet exist. Creation of advertising platform.
FACEBOOK AD MANAGEMENT – Creation and management of Facebook ads.
TARGETING – Audience creation, data uploads (email records), website tagging, and other setup charges.
MONTHLY REPORTING – Scheduled monthly Facebook ads campaign report.
CAMPAIGN TRANSPARENCE – Keen Promotions will allow Clients to directly access the Facebook account(s). Account ownership belongs to Client; Keen Promotions only manages the campaign on Client’s behalf.
Core Social Media Task Summary
(CLICK HERE for Your FREE Organic Social Management Proposal)
SOCIAL MEDIA ACCOUNT CREATION – Creation of social platforms if they do not yet exist.
FACEBOOK MANAGEMENT– Once-per-week posts to Facebook
OPTIONAL SOCIAL PLATFORM MANAGEMENT – Once-per-week post to either Pinterest, G+ or LinkedIn, or a second post to Facebook.
TWITTER MANAGEMENT – Twice-per-week posts to Twitter
SEO REINFORCEMENT – Campaign management will be executed in a manner that it also benefits SEO
ORIGINAL CONTENT – Social media posts will be both professional and engaging.
Video Production & Advertising
(CLICK HERE for Your FREE Videography Assessment)
Video Production – Aligning all of the resources for a professional Branded Video Advertisement can take a lot… Actors, Props, Lighting, Film Crew, Director, Producer. We align all of these resources to produce high-definition marketing videos that can be used across platforms (i.e. YouTube, Social, TV, Mobile Apps, & more.)
Animated Videos & Infographics – As you may know, animated shorts & infographics have been a trending tactic to grab you audiences & attention, increase viewership, & encourage engagement. We have the resources to make this an affordable reality with our digital media production teams.
Mobile Application Advertising
(CLICK HERE for Your FREE Mobile App Advertising Assessment)
Pandora – Keen Promotions has partnered with Pandora providing a unique Mobile App Advertising experience. Pandora aggregates geographic & demographic data that allows you to make the optimum number of impressions on the right audience to increase brand awareness, drive traffic, and get in front of your ideal customer/client. We’ll provide the audio, video, & digital marketing resources for your Pandora Ads and measure their success with monthly reporting.
Mobile Apps & Marketing Collateral – We will do the research to find the Apps that will be most beneficial & hit your audience most effectively. Additionally, we’ll help create audio, video, digital banners, & any other digital marketing collateral needed to advertise on these Mobile App Platforms.
Reputation Management Task Summary
(CLICK HERE for Your FREE Reputation Management Propsoal)
Review Generation Software – Implementation of Keen Promotions’ Review Generation Software to obtain more Google Reviews & Social Reviews. Sends Text or Email to Contact List requesting a Review w/ a nice Digital Image Link. The program only allows 4-5 Star Reviews to post live while sending all negative reviews back to us for escalation management protocols. Keep your ratings above 4 Stars, head off bad rating averages with an abundance of good reviews, & fix negative customer interactions all one pass!
Customer Escalation Management – We offer to contact users who have left a bad review in an attempt to get them to remove it from your listings and increase your average rating. Working with you, we come up with a plan to win back good rapport & trust with that customer. This can take the form of a discount, free item, or other incentive to remove the bad review. This tactic along with the abundance of positive reviews we can generate helps keep you reputation protected online.
Sponsorship, Endorsements, & Native Ads
(CLICK HERE for Your FREE Sponsorship Proposal)
Podcasts & Blogs – Integrate your brand into the conversation by sponsoring and/or endorsing digital media like Podcasts, Blogs, Vlogs, YouTube Channels, & more. By integrating your content into these media, you can make the maximum number of impressions on the right demographics audience & position your brand optimally
Influencer Marketing – Niche Products require a niche approach. Get your brand endorsed & supported by industry leading Influencers in each Social Media Platform Sphere. These verified Influencers possess the power of credibility & persuasion. If they tell their loyal audiences that your products & services will have an impact… they WILL believe it! This is one of the newest & fastest growing opportunities for brands carving out their digital identities.
Native Ads – Looking for a subtle approach? Get your brand advertised in the content your audience is consuming via Native Ads. These ads resemble the articles and layout of the surrounding online publication’s content making users feel less like they’re being advertised to, and more like they’re reading/watching a brand and/or product review.
Emails Blasts & Text Message Marketing
(CLICK HERE for Your FREE Email Campaign Assessment)
Email Blasts – Stay front of mind by allowing us to build Custom Email Blasts related to your specific industry & business. Stay front of mind and get access to who opened your emails, what they clicked on, & when you have a HOT Lead on the line.
SMS Text Message Marketing – Deals, Sales, Limited Time Offers – Sometimes a short Text Message can make all the difference. We can include digital image links and other unique resources to spark the interest of your customers right from their palms.
Core Website Maintenance & Security
(CLICK HERE for Your FREE Maintenance & Security Assessment)
WEBSITE MAINTENANCE – General website maintenance to keep WordPress templates and plugins up-to-date. Includes up to one hour per month of website updates as requested by Client.
WEBSITE SECURITY – Implementation of anti-virus and anti-hacking resources to minimize the potential for the website to be compromised.
Core Website Hosting Summary
(CLICK HERE for Your FREE Website Hosting Proposal)
WEBSITE HOSTING – Website hosting to serve the website across the Digital.
SECURITY CERTIFICATE – Security certificate for SSL hosting. Certificate selected, acquired and installed by Keen Promotions.
EMAIL HOSTING – Email hosting and management for business email.
*HOSTING DISCOUNT – Website hosting is offered free for any website build by Keen Promotions, while SEO services are engaged.
Core Blogging Task Summary
(CLICK HERE for Your FREE Blog Propsoal)
CONTENT VOLUME – Minimum 300 words.
BLOGGING PLATFORM – If an adequate blogging platform does not already exist, Keen Promotions will create a blogging environment for Client.
CONTENT APPROVAL – Per Client's request, pre-approval of blog topics. Approval of completed by Client prior to publishing blog.
CONTENT CREATION – Original content authoring ensuring completely unique content. Professionally written by Keen Promotions team members.
CONTENT EDITING – Content editing to remove grammatical errors, spelling errors and content fluidity.
CONTENT PUBLISHING – Building the blog page on the blog platform.
CONTENT DISTRIBUTION – For Partners engaged in a Social Media campaign with Keen Promotions: Distributing announcements about the blog page across Client's social media accounts managed by Keen Promotions.